Importance of retail packaging

What is RETAIL PACKAGING

Packaging is the technology of enclosing or protecting products for distribution, storage, sale and use. It also refers to the process of design, evaluation and production of packages. It can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale and end use.

Packaging contains, protects, preserves, transports, informs and sells. In this case, we are dealing with retail which is the sale of goods to ultimate customers usually in small quantities as opposed to wholesale.

Retail packaging is therefore the placement of goods in ready packages that do not require being unpacked or repacked. This facilitates easy shopping, identification and opening for the consumer of the product.

These products also have to be placed in retail packs to facilitate placement on the shelves where the consumers will find them afterwards. According to the nature of the product, its packaging should facilitate opening and sealing for reopening in a case where the contents have not been exhausted.

Retail packaging also makes it possible for the names of individual manufacturers to be placed on the product, which aides in advertisement. If not for retail packaging, individuals would not be able to purchase goods in small quantities and would therefore be forced to buy goods in bulk which means more spending.

The retail package comes equipped with full color retail packaging with bar codes, nutritional information if applicable, along with full retail documentation and instructions inside.