Jetblue Airways casestudy summary


This is an American low-cost airline with a headquarter in the Long Island City neighborhood of the New York City borough of Queens. Its main base is John F. Kennedy international Airport, also in Queens, and maintains a corporate office in Cottonwood Heights, Utah.

The airline mainly serves destinations in the United States, along with flights to places such as the Caribbean, The Bahamas, Bermuda and Colombia among others.

As of October 2013, JetBlue serves 84 destinations in 24 states and 12 countries in the Caribbean, South America, and Latin America. JetBlue has had two incidents involving its aircraft, although none have resulted in any casualties or hull losses.

In September 21, 2005: Flight 292 en route from Burbank, California, to New York City performed an emergency landing at Los Angeles International Airport following a failure of the front landing gear during retraction when it turned 90 degrees.

The only apparent damage to the plane upon landing was the destruction of the front wheels. The passengers were unable to see themselves landing despite the DirecTV service in each seat, as it was turned off well before landing.

Fares begin from as low as $599 each way. This is a ticket for the first class. The company deemed it fit to reduce the fares to pressure both carriers to respond, crimping profits on valuable transcontinental routes.

JetBlue airlines evidently cares for the public and with the wavering state of the economy, this is most certainly the best airline.