Panera bread executive summary

PANERA BREAD CASE

Panera bread is a chain of bakery-café casual restaurants in the U.S. and Canada. It was founded in Kirkwood, Missouri in 1981 by Louis Kane, Ken Rosenthal and Ronald M. Shaich. Its headquarters are in St. Louis, Missouri. As at April 2014, its number of locations was 1800 with 4,746 full time employees in December 2005.

Panera bread is the newer name for St. Louis Bread Company. In 2005, it ranked 37th on BusinessWeek’s list of “Hot Growth Companies” earning $38.6 million with a 42.9% increase in profits. In a 2008 Health magazine study, Panera Bread was judged North America’s healthiest fast casual restaurant.

It expanded into Canada starting with Richmond Hill, Thornhill, Oakville and Mississauga in the Toronto area. It is 2nd in its industry to post calorie information voluntarily at all company owned cafes. Panera’s website includes a nutrition calculator. The percentage values are based on a 2000 calorie diet

By 2016, Panera Bread promises to remove all artificial additives from their food. It is moving toward more clean ingredients; a trend to replace processed foods with fresh and natural foods. Panera Bread offers a wide array of pastries e.g. bagels, cookies and brownies.

The menu for this section of the restaurant promotes items e.g. hot breakfast sandwiches and a Panera kid’s section. Hidden menu which is only advertised on social media includes a power breakfast egg white bowl with roasted turkey among others.

Each of its sites serves approximately 3,500 people weekly. With this type of customer base, Panera Bread has proved to be the best there is.