Topic: Digital Marketing coursework assignment

Description

Produce an individual overview of FIVE decisions made during Rounds 2 to 6 of the Mimic Pro
simulation in the form of a slide deck with supporting speaker notes (no more than 2,000 words
in the speaker notes excluding bibliography and appendices).
Please ensure that what you produce covers ALL of the key points below. There is a limit of a
maximum of 15 slides; the word count only applies to the speaker notes and NOT the written
content in the slides themselves

Type of service-Academic paper writing
Type of assignment-Coursework
Subject-Marketing
Pages / words-4 / 2000
Academic level-Undergraduate
Paper format-MLA
Line spacing-Single
Language style-UK English

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Topic selling situation created

Topic
selling situation created

Subject Marketing
Number of pages 1
Spacing Double
Number of slides 0
Number of Questions 0
Number of Problems 0
Academic Level Bachelor
Type of Work Writing from scratch
Type of Paper Dissertation proposal
Sources needed 0
Abstract Page No
Paper Format APA
Paper details
You must create a Business to Business Selling Situation. You must choose a product to sell that really exists. You must “pretend” to work for a real company that really sells this product. You must create a prospective client situation that either really exists already between buyer and seller, or would be a logical and reasonable situation.

Create a WORD document that answers the following questions.

Product I will be Selling is _______(Describe your product in detail).
I will be representing __________(Name company you will pretend to work for). My job title is ___________(What is your sales title?)
The specific company I am selling to is _______.
The role of the person I am meeting with is ______________. You should identify the specific role of the individual and the business you are selling to. They must be an individual who will have the authority to make this buying decision (i.e. owner, purchasing agent)
This prospect is making a _______________purchase. Explain the situation driving this planned purchase. (classify this prospect based on the type of Business to Business purchases – Exhibit 3.6 on pg. 71 – Straight Rebuy NOT ALLOWED for this project.)
Discuss where you think this buyer might be in their decision-making process. (figure 3.1 on pg. 60)
Complete a worksheet for organizing Buyer needs and benefit based solutions
select a real company they would like to pretend to be the a sales representative for. The student also selects another real company who would most likely be interested in the product provided by the sales organization. Hence, the students selects both the selling organization and a potential buying organization. The selling situation created must be Business to Business. Hence the proposed buyer must be representing an organization’s needs and NOT the needs of an individual.

Effectively, each student will be “pretending”. However, the selling situation proposed must be realistic, very likely to occur in real life, logical, and well researched. It is advised that you choose a product and not a service. Products are less complex to sell. Also, it is much more fulfilling to sell something that you are interested in so you are encouraged to choose something relevant to you and your life. For example, many students choose to sell sporting goods to retail sporting goods companies. Some are passionate about the environment so choose to sell environmentally friendly products to businesses. Others choose a hobby and translate it into a Business to Business selling situation (i.e. skateboards to a board shop). There are many business to business selling situations that are relevant to you!

Learning Goals:

explain the sales funnel and the importance of prospecting to all organizations
research business to business selling situations
describe a logical selling situation
classify types of business to business purchases
create buyer needs worksheet
discuss the decision-making process for Business to Business purchases

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Topic: Critically evaluate: “Marketing means manipulating customers into purchasing something they don’t need.”

Description

Ensure the arguments you present draw upon relevant theories, and any implications or recommendations you present are supported by rationale and justification. Bullet points are acceptable where necessary, but obviously will need to integrate with the report as a whole.

The report (analysis and recommendations) has to be coherent and flow logically. Referencing is a requirement, and where material is being quoted from elsewhere, it must be acknowledged.

Please use Harvard Style referencing

Type of service-Academic paper writing
Type of assignment-Essay
Subject-Marketing
Pages / words-11 / 3000
Academic level-Junior (College 3rd year)
Paper format-Harvard
Line spacing-Double
Language style-UK English

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Topic: Marketing Research Plan

Description

In this week’s discussion you’ll be designing a short market research plan for a jewelry store. You’ll follow the same basic process we covered in the research materials that looked like this:
• Define the business problem.
• Convert that business problem to a research question
• Determine segment and sampling technique
• Select which type of research will work best for our question
• Analyzing our results
• Reporting our results
1. Identify TWO business problems you might have with your project.
2. Next, convert those business problems to research questions. What are specifically trying to learn as a result of your research project?
3. Describe the customers you will target for your research and the sampling technique you will use. Make sure you are clear how you will use it and why you chose it.
4. Describe what types of research techniques you will use. Identify ONE secondary source and describe how you will use it and why you chose it. Select ONE primary research technique and describe how, and why, you will use it.
5. Write a one paragraph memo describing how you plan to report your finding. how can you make your report accurate yet easy to understand?

Type of service-Academic paper writing
Type of assignmen-tEssay
Subject-Marketing
Pages / words-1 / 275
Number of sources-1
Academic level-High School
Paper format-APA
Line spacing-Double
Language style-US English

Topic: MARKETING STRATEGY AND RECOMMENDATIONS

SectionMarksDetails (suggested breakdown of word limit in brackets)
1 (300 words)5Background Summary from Assessment 2: At the start of your report, provide a succinct summary that identifies your target market and provide a consumer profile and positioning statement developed from Assessment 2. Please ensure you use the feedback provided for Assessment 2 to revise your target market, consumer profile and positioning statement as necessary – that is what feedback is for: to help you improve your work!
2 (1500 words)75Promotional Mix: Using THREE (3) of the 5 major promotion tools (i.e., advertising, sales promotion, personal selling, public relations, direct and digital marketing), develop an Integrated Marketing Communications (IMC) campaign. Each strategy must be able to be implemented by Plastic Whale. Aspects you need to address include: • Which promotional tools or elements should be used and the relevant theory for each • Demonstrate how the promotion mix strategies will be used. Be specific, including message and media decisions. • Make sure you discuss at each stage how these strategic recommendations meet the needs of the target market that you identified and Plastic Whale’s ideal positioning (as identified in your positioning statement) as well as contribute to Plastic Whale achieving its objectives • Be fully justified (referenced) – be creative, but ground your decisions in reality and base them on best-practice • Recommend and justify marketing analytics to measure the success (or otherwise) of each of your strategies  
3 (400 words)15Conclusions with Implications for Plastic Whale: Make sure your conclusion and implications: • Summarise the important elements of both Assessments (Assessments 2 & 3) • State the implications for Plastic Whale of the findings from your reports (i.e., what does this mean for Plastic Whale?)  
Overall5General communication • Following the requirements listed on pages 11-13 of these guidelines • Appropriate use of resources • Use of credible and relevant sources (minimum of seven different sources) with at least four (4) of these being peer reviewed sources • Correct and consistent use of the Harvard style of referencing   NO mistakes in grammar and spelling – give us a piece of work that you can be proud of with concise, clear, professional language and writing style

Type of service-Academic paper writing
Type of assignment-Essay
Subject-Marketing
Pages / words-9 / 2475
Number of sources-12
Academic level-Freshman (College 1st year)
Paper format-Harvard
Line spacing-Double
Language style-US English

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Topic: Integrated Communication

hDescription

In this report, undertake a detailed analysis of the organisation’s current integrated communications strategy, using the relevant communication models and theories and frameworks taught in class which are

The linear or one-way communication process suggests that messages are developed by a source, encoded, transmitted, decoded and meaning applied to the message by a receiver.
One-, two- and multi-step models.
There are two particular influences on the communication process that need to be considered: media and people.
The Influencer model depicts information flowing via media channels to particular types of people (opinion leaders and opinion formers).
Increasingly communication is characterised by attributing meaning to messages that are shared, updated and a response to other messages (‘conversations’).
The Interactional model of communication attempts to assimilate the variety of influences acting upon the communication process and to account for the responses, the interactions, people give to messages received from others and machines.
Opinion leaders are members of a peer group who have informal expertise and knowledge about a specific topic. Opinion formers have formal expertise bestowed upon them by virtue of their qualifications, experience and careers.
Adoption concerns the rate at which individuals adopt new products and services. The process of adoption in aggregate form, over time, is diffusion.

Type of service-Academic paper writing
Type of assignment-Research Paper
Subject-Marketing
Pages / words-3 / 750
Number of sources-4
Academic level–Master’s
Paper format-MLA
Line spacing-Double
Language style-UK English

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Topic: You are applying for a marketing manager position and have been asked to write a report around the topic of control in advance of the upcoming interview. You have been given an outline structure, but you now need to provide the detail. Your response should cover the following issues and be related to the organisation to which you are applying (the three sections are shown in the details section)

Description

This assignment has been split up into 3 sections. Consisting of two 5 mark questions and one 10 mark question. The 5 mark questions must be about 225 words and the 10 mark question about 450 words. The 5 mark questions should have approx. 5 references in each and the 10 mark question approx. 10 references.
The three sections are laid out below:-
a) A critical evaluation of the importance of the control stage of the strategic market management process. (5 marks)
b) A critical evaluation of the problems that marketing managers are likely to face in trying to introduce control measures at the final stage of the strategic market management process. (5 marks)
c)A critical review of how marketing metrics can help practitioners adopt a more ‘scientific’ approach to controlling marketing activities. In the process, you should critically evaluate a number of key marketing metrics that marketing managers might find useful. (10 marks)

Type of service-Academic paper writing
Type of assignment-Essay
Subject-Marketing
Pages / words-2 / 550
Academic level-Freshman (College 1st year)
Paper format-MLA
Line spacing-Double
Language style-UK English

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Topic: Contemporary Issues in Consumer Research

Description

Marketers acknowledge the importance of understanding consumer attitudes and purchase intentions, however, it is also well-established that there is discrepancy between what people express (via attitudes, values etc.) and what they actually do (Belz and Peattie 2009).
Drawing on the academic literature relating to the relationship between attitudes and behaviour, you are required to explain why attitudes may not always help to predict consumer behaviour and why the attitude-behaviour gap might be so prevalent throughout the ethical consumption literature in particular.
Belz, F. M., & Peattie, K. (2009). Sustainability marketing: A global perspective. Chichester: Wiley.

As a guide, you should attempt to include in your discussion:

• Relevant attitude theory such as the Theory of Reasoned Action and the Theory of Planned Behaviour models (40 marks);

• An explanation as to why attitudes may not always help to predict behaviour (20 marks);
• An explanation as to why the attitude-behaviour gap might be so prevalent throughout the sustainable/ethical consumption literature (40 marks).

This is an individual assignment and should be presented in an ESSAY style format with a word count of 2,500 words (word count excludes figures, tables, charts, appendices, list of references). The editorial requirements are: font Arial 12 and one and a half line spacing.

Your assessment should be no longer than 2,500 words (word count excludes figures, tables, charts, appendices, list of references).

On successful completion of this assessment, you will be able to:
Knowledge and Understanding.
On successful completion of the module, the student will be able to:
1. Demonstrate a critical awareness of the concepts, theories and debates surrounding consumer behaviour and their practical relevance to the development of marketing strategy;
2. Critically evaluate and synthesise differing approaches to the explanation of consumers’ behaviour in relation to products/services, brands, marketing communications and/ or social media;
3. Demonstrate a strategic understanding of contemporary consumer research issues in professional marketing practice.

Transferable/Key Skills and other Attributes.
On completion of this module students will have had the opportunity to:
1. Enhance and apply planning, organizing, decision-making and time management skills appropriate for use in an organisational context.

2. Experiment and develop personal initiative and responsibility in undertaking complex investigations in the solving of organisational problems and issues.

3. Critically analyse and apply key ideas and concepts via comprehensive research relevant both to the subject area and to professional practice in the field.

4. Use terminology associated with the subject area accurately and in a way, which demonstrates sophisticated knowledge and understanding

5. Develop and enhance both individually and collaboratively effective written and oral communication skills for both specialist and non-specialist audiences.
This assessment is worth 50% of the overall module mark.

Type of service-Academic paper writing
Type of assignment-Essay
Subject-Not defined
Pages / words-8 / 2500
Academic level-Sophomore (College 2nd year)
Paper format-MLA
Line spacing-Double
Language style-US English

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Topic: Engagement Marketing

Description

The focus is on strategy and tactics of Engagement marketing information needs to be focused on engagement marketing with 2 case studies as examples.
Essence of paper is engagement marketing- influencers, what they do to spread to consumers, campaigns-
How to get people to talk about brand without getting paid.
Redbull is an example on how their drink was associated with thrill seekers.
Connect a brand with people as to what we represent
Seeding content to engage people-
Popeyes Chicken sandwich is an example and maybe another food/beverage company would be another good example.
Maybe the Doritos commercial challenge for Super Bowl could be another idea on how they marketed themselves.

The criteria is based on adequately defining engagement marketing. Focusing on examples of case studies, demonstrating marketing landscape and how EM merged from recent social and technological advancements.

Type of service-Academic paper writing
Type of assignment-Essay
Subject-Not defined
Pages / words-4 / 1100
Academic level-Sophomore (College 2nd year)
Paper format-MLA
Line spacing-Double
Language style-US English

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To what extent does individualism and collectivism influence consumer decision making styles in nigerian and danish mobile phone consumers

Description

This study is intended to highlight the differences between individualistic and collectivistic buyer behaviour using the Customer decision making styles inventory developed by hofstede.
Nigeria scores a low 30 on individualism on the hofstede country insight platform (meaning it has a collectivist culture) while denmark scores a 74 (making it an individualistic culture)
The findings from this research is meant to give valuable insights to mobile phone operators looking to develop successful market penetration strategies and increase market coverage in these areas



Type of service-Academic paper writing
Type of assignment-Essay
Subject-Not defined
Pages / words-4 / 1100
Academic level-Sophomore (College 2nd year)
Paper format-MLA
Line spacing-Double
Language style-US English

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