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Cross Cultural Communication Article: The Importance of Multicultural Competency in Today’s Business World

Description

Assignment: A business magazine asks you to write an article about the importance of multicultural competency when doing business in today’s world.
Write an article illustrating the fact with this specific example:

A SPANISH HOTEL GROUP PLANS TO OPEN A LUXURIOUS HOTEL IN MADRID DESIGNED TO ATTRACT TOURISTS FROM COUNTRIES WITH MUSLIM MAJORITIES.

GIVE YOUR INSIGHTS AND RECOMMENDATIONS TO ENSURE A SUCCESSFUL LAUNCH.

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