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Importance of planning in business

Benefits of planning in organizations

Just like in every other field of life, planning is the most important aspect. In organizations, planning helps to chart a course for the achievement of its goals. The whole process begins with the reviewing of current operations of the organization and identifying what needs to be improved operationally in the upcoming year.

From there onwards, planning involves envisioning the results the organization wants to achieve, and determining the steps necessary to arrive at the intended destination-success, whether that is measured in financial terms, or goals that include being the highest-rated organization in customer satisfaction.

All organizations, large and small, have limited resources. The planning process provides the information top management needs to make effective decisions about how to allocate the resources in a way that will enable the organization to reach its objectives. Productivity is maximized and resources are not wasted on projects with little chance of success.

Setting of goals that challenge everyone in the organization to strive for better performance is one of the key aspects of the planning process. Goals must be aggressive, but realistic. Organizations should not allow themselves to become too satisfied with how they are currently doing or they are likely to lose ground to competitors.

The goal setting process can be a wake-up call for managers that have become complacent. It is also advisable that the management includes the employees in goal setting so that they feel obliged to achieve them. Planning in any organization contributes to the ultimate success of the business.


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