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Marketing Intelligence in Digital Era

Description

Watch the video attached to the link then answer the questions below.

For sources, please reference the attached files.

https://youtu.be/Bmo9vHk41ZA
https://youtu.be/YGlhCCwYVh4

Integrated Learning Questions:
Social networks have changed the world.

Discuss what you think are the major ways social networks have changed our life, and the world around us. What is social sentiment?

How is it measured? Why is it important to brands?

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