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Topic: Strategy and the global competitive environment

Description

Assignment 2 brief 3600 words
THE TASK:
Drawing on the implications of the external analysis in the previous report – market a compelling strategic consultancy report for the attention of the board of one of the organizations (IMPERIAL BRANDS).

Deploy appropriate strategic frameworks to evaluate the resource and capabilities of the organization and to analyze strategy and marketing options using evidence (blend both together, do not do marketing and strategy as separate).

Make persuasive recommendations to the board in terms of strategic direction

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