To what extent does individualism and collectivism influence consumer decision making styles in nigerian and danish mobile phone consumers


This study is intended to highlight the differences between individualistic and collectivistic buyer behaviour using the Customer decision making styles inventory developed by hofstede.
Nigeria scores a low 30 on individualism on the hofstede country insight platform (meaning it has a collectivist culture) while denmark scores a 74 (making it an individualistic culture)
The findings from this research is meant to give valuable insights to mobile phone operators looking to develop successful market penetration strategies and increase market coverage in these areas

Type of service-Academic paper writing
Type of assignment-Essay
Subject-Not defined
Pages / words-4 / 1100
Academic level-Sophomore (College 2nd year)
Paper format-MLA
Line spacing-Double
Language style-US English

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