Topic: Advertising Theory & Contexts, Theories, context and advertising


write a 1500 word essay using one or more of the theorists to analyse the advert. I chose Old spice campaign using Hall, S. (1997). Representation: Cultural representations and signifying practices. London ; Thousand Oaks, Calif.: Sage.
And Paterson, M. (2006) Consumption and Everyday Life, Routledge (See Introduction and Chapter 1)
A Pass essay would present a critical discussion of one advert or advertising campaign from one perspective. The essay would present analysis of the advert in a clear, accessible and authoritative way. The concepts would be used appropriately and accurately to build arguments. Key points would be drawn out and presented in a clear and critical way in the conclusion, which would also suggest ways in which this analysis points to a broader trend in understanding advertisements in current contexts. The essay would be well presented with good sign-posting, clear and structured argumentation, and correctly referenced.
In this essay you will present ONE analysis of an advert or advertising campaign. Your analysis will be based on ONE theorist covered on the Unit (basically pick a set reading from a teaching week) and ONE advert or ad campaign (agreed with your seminar tutor either via email or in an individual tutorial). You should then write a critical essay that uses the concepts in a reading to analyse an advert or ad campaign.

The essay should have a traditional academic format and register with proper Harvard referencing and full bibliography list. You can use ALL electronic sources for this assignment BUT please remember to have at least TWO academic articles or ebooks in your bibliography.

Type of service-Academic paper writing
Type of assignment-Critical essay
Pages / words-3 / 1500
Number of sources-1
Academic level-Undergraduate
Paper format-MLA
Line spacing-Single
Language style-UK English

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