PLEASE READ EVEYTHING IS VERY VERY IMPORTANT! Consultancy Report for premier in on human resources Department – THIS IS THE TITLE
What is a consulting report? A consulting report is usually prepared by an expert for a client or company that doesn’t have the time or knowledge to do the necessary research and write up a report. Preparing reports is usually part of a consultant’s job description. Here is the requested layout for your report. 1. Title Page: Name of report – so either the hotel, or department within that hotel that you are consulting on. Your name (and your student number) Name of your company – remember you can be imaginative here, and the name of your company and the design of your front page will add impact to your report. In professional practice an organisation may have chosen a variety of consultants to report for them, the ones that make the best impact and that they decide to follow may not be the one with the most relevant content, but appearance may have informed their choice. Name of client – this can be factual or fictional, remember if you are going to use a fictional location then you need to devise your own background for the hotel/department. Its size location, as these are only some of the factors that can influence your assessment of the location and the recommendations that you might give to the client.
Date report delivered to client – this will need to be any date up to the date of your final submission point for this assessment. Remember though that things can change very quickly within the current situation and you need to consider the impact of the pandemic on the industry as well, so do not write to far in advance as this could impact on your assessment of your chosen location. Design tips for consulting report cover pages: Use clean, conservative fonts: Sans Serif fonts such as Times New Roman, Arial, Calibri Avoid handwritten or calligraphy-style fonts. Or any fonts that are hard to read. Brand your cover page template by using the client’s logo, brand colours and font. Your font, images and text should all work together in design harmony. The best way to avoid sending mixed messages.
Optional: use photos to set the tone for the report’s content. There are two types: A photo that represents the industry or a metaphorical photo, like plants to represent growth. Contents List (excluded from word count) Complete this section after you finish the rest of your report. List each part of the report and the page number it is on Executive Summary 15% of word count An executive summary is a short description of the contents of a report. It goes before the introduction in a typical report. It should not include high-level information but instead facts and figures from your findings, plus any recommendations. The difference between the writing of an academic report where the executive summary is a short section and not included within the marking to actually writing a consultancy report for professional purposes is that decision makers (within the industry) may only read the executive summary of a consulting report (and skim the rest). So, your word count will be considered and marked and should make up pend the most time on this section
To test if you are putting your consultancy report together properly you can show the executive summary to someone not involved in your studies – Do they feel like they get an overview of the report and do not have to read further to understand it? If they feel confused or that they are missing information, you need to adjust this section. Consultants should write an executive summary after they write the rest of their report. Only then will you really understand what information to include. Your executive summary should include: • The problem or issue at stake • Your findings (including facts and figures) • Your analysis of these findings • Your recommendations to the client • Conclusion This is in addition to the individual sections that you will have covered. But summarised, so that the reader (your client in this context), can read this quickly and understand your assessment.
Introduction: (5% of word count) Purpose of report Problems/issues to be addressed. Methods to be used to analyse the problem/issue (Here you will write about your intention to use SWOT and PESTEL and why you have chosen those two methods. You can if you choose to use other audit methods also, such as observation of work placed practice, but make sure if you do so that you support this well with in text citations (even a professional client will want to know what supports this report) Scope & analysis (20% of word count) This is the section where you will be describing the hotel, so setting the scene for the report, write about location, room number, age of the hotel, recent feedback, are there any now problems for example, bad reports in the media. Has it developed a positive reputation for certain events, such as being a must have wedding venue- so really describing the background of the operation. This will allow the reader to understand the scope of positives and negatives and the impact your recommendations may have for the organisation. Within this section you should be using a PESTEL and SWOT analysis, these can be set in table format and are included within your word count. Remember that when you insert you text into your table, then it is recommended that you also summarise this within paragraphs after this to give a fuller explanation. Really think about the analysis and research the hotel that you have chosen. It is accepted that you will be using online information predominantly so make sure that this is the most relevant that you can find to support your writing. A client would not appreciate outdated information about their hotel being presented to them within a consultancy report.
Main Body (30%-word count) When you have analysed your hotel (or individual department), then you need to think of imaginative ways in which the operation can be improved. This will allow you to consider a wide range of management techniques, does the staff training programme need to be enhanced? Does that relate to some of the problems that have been noted on review sites? For example. Are there problems mainly environmental? This does not need to be external to the hotel but could be that refurbishment is needed. Within your main body there needs to be a balance between positive and negative aspects of your analysis. Not all the hotel operations will be good, but then not all will be bad either. This will, enable you to demonstrate your analytical and cognitive skills, what have you understood by investigating this hotel, what needs to change now what could wait, what needs to remain. These are questions that you will ask of yourself, and your answers will be based on your analysis
List the issues, describe, and analyse each one, you can support this section also by the use of data and statistics. The web pages for your chosen hotel will display a lot of this data. Use also site such as the financial times index reports, and companies house ( if within the UK) to give you understanding of their financial performance. Many companies display their financial performance on their websites, look for their company reports, and Directors reports – but you need to look for this. So, take time investigating fully. Consultants within professional settings will carry out much of this work prior to even visiting the business they are reporting on, they need to have a full understanding of what they are walking into to, it is not just what managers or owners tell you that is important, it is what you can find out as well. Findings & Results (15%-word count)
This is a summary section of results and can be presented in table format. This is relevant whether you have chosen to report on the hotel as a whole where you would list by areas for example food & Beverage, Rooms etc or if you have chosen one department so for Food & Beverage, Venue design & environment, Staff numbers and roles, Staff training, Menu choices, numbers and types of bars… and so on. When presented in table format, similar to when you carried out your SWOT and PESTEL remember to make comments under the table as well, this will allow you to expand on what you have reviewed (the review process to be carried out by way of website, online analysis, and literature review) Action Plan (5% of word count) This allows you to insert in table format your findings by sub section. Exampl
Financial implications are a very important part of change management, this exercise will allow you to consider the cost of consultancy, you are not required within this report to consider your consultancy fees. These have been agreed as £25,000. This would include your initial investigative work, an initial site visit, interim and then final feedback visit. This may sound like a high fee, but many hours of work are carried out investing problems during consultancy, so this fee is seen as realistic for a consultancy report of this word count length. You are required though to consider the costs of any works that need to be carried out. Within the table example above designing signage the manufacture of these and the installation has been assessed at £20,000. So, consider what the costs of your recommendations will be. You have not been set an upper limit budget by your client, but be realistic, don’t expect them to have an open budget for your recommendations, and so you might want to list them in order of priority, as you client may choose not to take all of your ideas on board, and some will definitely be more important than others.
Recommendations (5% of word count) List your recommendations as bullet points to keep them short and to the point, this is very much a summary of your table format action plan. Conclusion (5% of word count) Summarise all your findings and recommendations from the report. It is usual as a consultant that you will thank the client for inviting you to undertake the work, think as a Consultant here, you want to be courteous to your client, they may need consultancy services again and there are many companies who can provide these, so make sure they choose you! Reference List (excluded from word count) 1% of word count (60 references)( ONLY ONLINE HARVARD REFERENCES Although this is being written as a consultancy report it does incorporate academic skill. Remember that your consultancy client will also want to know where you have got information from. So, it is important that you use in text citations within your work and then list your references in alphabetical order at the end of your report.
Type of service: Academic Paper Writing
Type Of Assignment: Report
Number of Sources: 60
Academic level: Undergraduate
Paper format: Harvard
Line Spacing: Double
Language Style: UK English