The focus is on strategy and tactics of Engagement marketing information needs to be focused on engagement marketing with 2 case studies as examples.
Essence of paper is engagement marketing- influencers, what they do to spread to consumers, campaigns-
How to get people to talk about brand without getting paid.
Redbull is an example on how their drink was associated with thrill seekers.
Connect a brand with people as to what we represent
Seeding content to engage people-
Popeyes Chicken sandwich is an example and maybe another food/beverage company would be another good example.
Maybe the Doritos commercial challenge for Super Bowl could be another idea on how they marketed themselves.
The criteria is based on adequately defining engagement marketing. Focusing on examples of case studies, demonstrating marketing landscape and how EM merged from recent social and technological advancements.
Type of service-Academic paper writing
Type of assignment-Essay
Pages / words-4 / 1100
Academic level-Sophomore (College 2nd year)
Language style-US English