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Topic: Hospitality Marketing Essentials Education Report

TASK Submission Format – Report
This submission will be in the form of an individual report.
The recommended length of this submission is 4000–4500 words, excluding reference list (bibliography), although you will not be penalised for exceeding the recommended length.
The report is required to address the LO1 as part (A), whereas the second part (B) is required to address the learning outcomes 2 and 3.
Where appropriate, learning theory and additional research must be used, and referenced according to the Harvard Referencing system. The work must include a bibliography for all referenced work using the Harvard referencing system.
The report MUST be submitted electronically on Turnitin in Moodle.
Unit Learning Outcomes
LO1 Explain the role of marketing and how it interrelates with other functional units in a hospitality organisation
LO2 Compare ways in which hospitality organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.
LO3 Develop a basic marketing plan to meet marketing objectives for a hospitality organisation
Scenario and Activity
Part A
You have recently joined the Marketing department of an organisation of your choice (you can use your own place of work, if appropriate) as a trainee Marketing Manager.
For the first step of the development program, you are required to demonstrate your understanding in the concept of marketing by writing a report to your new line manager addressing the following activity:
Critically analyse the key elements (roles and responsibilities) of marketing function and how they interrelate with other functional units within your chosen organisation.
Part B
Having succeeded in your development program period, your line manager has now asked you to write a further report addressing the following activity:
Evaluate the tactics of how the 7Ps have been applied to achieve overall business objectives of your chosen organisation in comparison to a selected competitor in the same industry; this will provide some informed opinions for you to design a coherent evidenced-based strategic marketing plan (for a specific product or service in your selected business).

Learning Outcomes and Assessment Criteria
Pass Merit Distinction
LO1 Explain the role of marketing and how it interrelates with other functional units in a hospitality organisation
P1 Explain the key roles and responsibilities of the marketing function within a selected hospitality organisation

P2 Discuss how roles and responsibilities of marketing relate to the wider organisational context M1 Analyse the roles and responsibilities of marketing in the context of the marketing environment

M2 Analyse the significance of interrelationships between marketing and other functional units within a selected hospitality organisation D1 Critically analyse the key elements of the marketing function and how they interrelate with other functional units within a selected hospitality organisation
LO2 Compare ways in which hospitality organisations use elements of the marketing mix (7Ps) to achieve overall business objectives.
P3 Compare the ways in which different hospitality organisations apply the marketing mix to the marketing planning process to achieve business objectives M3 Evaluate different tactics applied by hospitality organisations to demonstrate how business objectives are achieved D2 & D3 Design a strategic marketing plan that tactically applies the use of the 7Ps and includes measures for monitoring and evaluation to achieve overall marketing objectives.

LO3 Develop a basic marketing plan to meet marketing objectives for a hospitality organisation
P4 Produce a basic marketing plan for a hospitality organisation to meet marketing objective M4 Produce a detailed, coherent, evidence-based marketing plan that applies the marketing mix to meet marketing objectives for a hospitality organisation.

Achievement of a Pass grade
a student must have satisfied all the PASS criteria for the learning outcomes, showing coverage of the unit content and therefore attainment at Level 4 or 5 of the national framework.
Achievement of a Merit grade
a student must have satisfied all the MERIT criteria (as well as the Pass criteria) through high performance in each learning outcome.
Achievement of a Distinction grade
a student must have satisfied all the DISTINCTION criteria (as well as the Pass and Merit criteria), and these define outstanding performance across the unit as a whole.

ALL GRADES ARE PROVISIONAL UNTIL INTERNALLY VERIFIED AND UNTIL EXTERNALLY CERTIFIED BY EDEXCEL.
THIS MEANS THAT A GRADE CAN BE CHANGED AT ANY POINT UNTIL EDEXCEL CERTIFIES IT

As per Pearson policy, you are only allowed two submissions per module. One for final submission and another one for referral. Failure to achieve a grade pass after a second submission will result in you having to repeat the module in the next term.

Any re-submission or late submission (unless authorised due to mitigating circumstances) will be capped at a PASS grade only.

Specification of Assessment
Present your work in one business report style which should include table of contents, reference list, foot or end notes and appendices if any
• Include the reference code of this assignment on your assignment submission front page.
• Each page must be numbered at the bottom right-hand side.
• Ensure the following information is in the footer on every page:
o Your name
o The production date of your submission
o The code number of your assignment brief
o The page numbers
• Spell-check the document and make sure there are no grammatical errors.
• Complete all the tasks.
• Produce clear specific reasoning and arguments in support of your answers.
• Submit your work in a single work processed document of not more than 5000 words for all learning Outcomes. This word limit is only for guidelines and is not applied to grading.
• You must include a bibliography at the end to show where your information was sourced.
• Your sources must be identified using the Harvard referencing system. The words used in your bibliography will not be included in your word count.

If an extension is necessary for a valid reason, requests must be made in writing using a course work extension request form to the head of department. Please note that the lecturers do not have the authority to extend the coursework deadlines and therefore do not ask them to award a coursework extension.

The completed form must be accompanied by evidence such as a medical certificate in the event of you being sick.

Any act of plagiarism and collusion will be seriously dealt with according to the regulations. In this context the definition and scope of plagiarism are presented below:

‘Plagiarism occurs when a student misrepresents, as his/her own work, the work, written or otherwise, of any other person (including another student) or of any institution. Examples of forms of plagiarism include :
• the verbatim (word for word) copying of another’s work without appropriate and correctly presented acknowledgement.
• the close paraphrasing of another’s work by simply changing a few words or altering the order of presentation, without appropriate and correctly presented acknowledgement.
• unacknowledged quotation of phrases from another’s work.
• The deliberate and detailed presentation of another’s concept as one’s own.’
All types of work submitted by students are covered by this definition, including, written work, diagrams, designs, engineering drawings and pictures.

‘Collusion occurs when, unless with official approval (e.g., in the case of group projects), two or more students consciously collaborate in the preparation and production of work which is ultimately submitted by each in an identical, or substantially similar, form and/or is represented by each to be the product of his or her individual efforts. Collusion also occurs where there is unauthorised co-operation between a student and another person in the preparation and production of work which is presented as the student’s own (Carroll, J and Appleton, J. (2001) Plagiarism – A Good Practice Guide. Oxford Brookes University/JISC, Oxford).

All work for assessment must be submitted with a Turnitin Report on plagiarism. The All submissions for assessment must be submitted on Moodle in order to generate a Turnitin Report on plagiarism. The maximum Turnitin score admissible is 15% but a submission can be referred with a lower score depending on the size of the submission and size of the text highlighted for similarity. Assignments with high similarity will be automatically referred for reworking and resubmission.
Including pictures of text or any other type of information (diagram for example) when created by the student will trigger an automatic referral.
Any student might be called to seat through a viva with the lecturer to confirm any parts of the module through an interview which will then form part of the summative assessment.
To access any feedback (formative/summative) you will have to access Moodle and open your assignment. You will have to click on the blue comment box in the right-hand side and the feedback will appear within the text. You might have to click on the blue bubbles to see the feedback.

Type of service: Academic Paper Writing
Type of assignment: Report
Subject: Education
Pages/words: 15/4125
Number of sources: 0
Academic level: HNC / HND
Paper format: MLA
Line spacing: Double
Language style: UK English

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