This is a self-reflection project on the specialization and requires an investigation into luxury, and
luxury hospitality, as encountered throughout the course to develop a luxury experience through a
specific travel itinerary. Students are required to reflect on personal and professional skills and
competencies; and to identify opportunities for personal and professional growth and development in
the area of luxury.
To demonstrate awareness of knowledge and deeper understanding of the luxury, and the luxury
hospitality, industry; and to show development beyond the initial pre-conceived thinking and
To demonstrate an understanding of the luxury customer and consumer behavior within the
luxury hospitality sector.
To demonstrate knowledge and skills in analyzing a luxury brand, how the luxury credentials can
be combined to complement one another, and how they can be developed into a cohesive luxury
experience for the end consumer.
To identify areas for further learning, personal and professional growth and development, and
areas for self-improvement.
LO1 Apply knowledge of the concept of luxury to help create and maintain the brand’s luxury
credentials in today’s environment.
LO4 Make recommendations for uniquely delivering the service philosophy of luxury hospitality
LO5 Design a state-of-the-art, sensorial signature brand experience in the context of luxury
hospitality that brings the brand and brand experience to life.
TS5 Using technology
TS6 Learning how to learn