Topic: Integrated Communication


In this report, undertake a detailed analysis of the organisation’s current integrated communications strategy, using the relevant communication models and theories and frameworks taught in class which are

The linear or one-way communication process suggests that messages are developed by a source, encoded, transmitted, decoded and meaning applied to the message by a receiver.
One-, two- and multi-step models.
There are two particular influences on the communication process that need to be considered: media and people.
The Influencer model depicts information flowing via media channels to particular types of people (opinion leaders and opinion formers).
Increasingly communication is characterised by attributing meaning to messages that are shared, updated and a response to other messages (‘conversations’).
The Interactional model of communication attempts to assimilate the variety of influences acting upon the communication process and to account for the responses, the interactions, people give to messages received from others and machines.
Opinion leaders are members of a peer group who have informal expertise and knowledge about a specific topic. Opinion formers have formal expertise bestowed upon them by virtue of their qualifications, experience and careers.
Adoption concerns the rate at which individuals adopt new products and services. The process of adoption in aggregate form, over time, is diffusion.

Type of service-Academic paper writing
Type of assignment-Research Paper
Pages / words-3 / 750
Number of sources-4
Academic level–Master’s
Paper format-MLA
Line spacing-Double
Language style-UK English

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