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Topic: Luxury hospitality management- Research ideas

Description

Course: MA Luxury Hospitality Management
Module: Research methods
Assigment 1: Research Ideas

PLAN
Introduction Overview of research (100 words)
About CSR, Sustainibility and Smart Luxury

Identification of topic area, definitions and rationale for research (300 words)
CSR
Sustainability
Luxury Hospitality
PPP
Guest perception
Brand Reputation Management
Upcoming Smart Luxury eg. Red Sea Project in Saudi Arabia

Aim/objectives and RQs (100 words)

Literature 250 words
Journals about: CSR, Sustainability, Smart Luxury, Service Profit Chain, New sustainable projects

Methodology 250
Methodology Method(s)
Qualitative
Questionnaires to hotel’s employees
Population(s)
Hotel guests
Various properties
Various ages
Various educational background
Sampling technique(s)
??
Sample size(s)
??

Bibliography
Harvard referencing and bibliography Minimum 10 topic sources

I uploaded work, that I have started myself. The information is copy-pasted, so the need rewriting, but they might be useful. The references are there as well. Please use it,

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