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Topic: Merck Co, Inc. Strategy based on two diamonds model and critically analyse CSAs attributes

Description

Explicitly state and identify in a diagram whether the firm builds its strategy based upon its home country diamond (Porter’s single diamond), or whether it uses a double diamond/generalised double diamond approach (Rugman & D’Cruz’s double diamond model). Critically analyse all attributes of CSAs.

• Explicitly state, present and identify in a diagram of a particular theoretical framework: whether the firm builds its strategy based upon its home country diamond, or whether it uses a double diamond/generalised double diamond approach.
• Critically analyse all attributes of CSAs based on the theoretical framework which you use.
• Support answers with relevant data, facts and/or specific examples directly related to the assigned firm

Please construct a diagram as well as presenting its attributes along with relevant facts and evidence

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