+ 0
Currently preparing orders
0
Happy Clients
0
Completed orders
0 %
Timely delivered orders

Topic: Social Media marketing

Complete W03

Read
Chapter 04: Social Media Marketing Strategy
Chapter 05: Tactical Planning and Execution

Watch videos

An example of the assignment will be posted

This assignment requires students to provide responses to weekly assignments, readings, and videos. Each individual in the class is required to submit the assignment for grading.

Please review the grading rubric associated with this assignment to ensure that the submission is 1) detailed, relevant and accurate, 2) complete, 3) clear, compelling, and understandable, and 4) grammatically correct; using correct spelling, using acceptable business language, and provides the appropriate APA attribution (citation and reference) for all support material.

Please refer to the attached Word Document for the specifics of the assignment. All submissions must be attached within the Blackboard environment to ensure proper evaluation and grade processing. NO SUBMISSIONS WILL BE ACCEPTED OUTSIDE OF THE BLACKBOARD ENVIRONMENT. If there is the need for a tutorial, please contact the “Help Desk” or the Office of Distance Education and Learning Technology for assistance.

PLEASE READ ALL INSTRUCTIONS BEFORE SUBMITTING ANY RESPONSE.

Please use as few words as possible when responding to the requirements. Each submission must be submitted as a “Word” document that will be attached to the assignment submission page. Please refer to Blackboard tutorials if unsure of how to perform this function.

PLEASE DO NOT SUBMIT ANY DOCUMENT UNTIL YOU ARE CERTAIN IT MEETS ALL OF THE ASSIGNMENT REQUIREMENTS. YOU SHOULD KEEP IT AS A DRAFT ON YOUR COMPUTER UNTIL YOU ARE READY TO SUBMIT IT AS COMPLETE.

********************************************

All submissions should conform to the following structure and guidance:

Header on the top-left of each page specifying your name, the assignment title, and the date

All “Word” submissions should be double-spaced using black ink typeset in either Times New Roman or Arial 12 pt. font.

Please refer to the attached assignment. Please submit using the provided Word format.

PLEASE REVIEW THE GRADING RUBRIC FOR THE SPECIFICS OF ALL EVALUATIONS.

Student Name: Johann V. Smith
Assignment Title: Weekly Integration Assignment 03
Date: 4 July 1776

1. After reviewing chapters 4 and 5 of the Tuten and Solomon text, and using specific information derived from the text, provide a brief, but well supported, assessment about the impact and importance of word of mouth marketing (WOMM) in the success it provides in an organization’s social media strategy. Include specific illustrations of the types of WOMM elements to be considered and the need to formulate WOMM guidelines in the organization’s social media marketing strategy.

[body of comment]

2. After reviewing the two posted videos titled (Brian Solis explains how to set up company structure and culture for social media and Andy Sernovitz Interview: Coke’s New Social Media Policy) provide a brief analytical comment about the strategic implications of the videos to the business of social media marketing. Please use specific illustrations and appropriately sourced information to support your analysis. Include a statement about why this information should be of value to the understanding of social media marketing.

a. Brian Solis explains how to set up company structure and culture for social media

[body of comment]

b. Andy Sernovitz Interview: Coke’s New Social Media Policy

[body of comment]

3. After performing some basic research on the concept of the Hygiene Content, provide a brief, but well supported, assessment on how the concept is related to the Hub Content described in the Tuten and Solomon text. Include specific comments about the impact of the both of these concepts to the social media marketing industry.

[body of comment]

4. When designing the audience social media experience, provide a brief assessment of how to balance between being brand-centric and/or being audience-centric with the content used in a firm’s social media implementation.

[body of comment]

5. Based on the information contained in the Hubspot Social Media Certificate course, provide a brief response to each of the following inquiries:

a. Describe how social media goals and buyer persona figure into your content strategy.

[body of comment]

b. Explain why content curation matters to your social media strategy.

[body of comment]
References Cited: [use APA style]

Navigation

Our services

How you benefit

Save big with essayhelp