Topic: Strategic Management

On successful completion of this unit, you will be able, at threshold level to:

  1. Explain and critically evaluate the key propositions underlying strategic management theory and practice in national and global contexts.
  2. Analyse strategic issues at business and corporate levels using appropriate frameworks and data, and   identify strategic options.
  3. Recommend and justify appropriate strategies and the strategic change needed for their            implementation.
  4. The coursework will be a 2500 word individual report based on a strategic review of an organization (a list of organizations is provided below on page 6). Your individual report company MUST be the same as your presentation company, although the level of detail, analysis & conclusions must will be much deeper & broader than for the presentation.

A suggested structure of the report is shown below:

Executive summary (300 words)

An overview of the whole strategic review contained within the report

Strategic review (2200 words)

A strategic analysis of the organization

Environmental analysis

Resources and competence analysis

Recommendations for future development

TOWS matrix and/or Ansoff matrix to generate strategic options.

Review two or more options against the criteria of suitability, feasibility and acceptability.

Type of service-Academic paper writing
Type of assignment-Essay
Subject-Not defined
Pages / words-4 / 1100
Academic level-Sophomore (College 2nd year)
Paper format-MLA
Line spacing-Double
Language style-US English

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