Topic: Supply and Demand Conditions and Price Elasticity of Demand

You will submit the last portion of your draft business development plan for your company, covering the specific opportunity assessment along with the trends
and discussion on sustainability. This plan will be based on the results of Milestones One and Two in that it will consider that past forces of market change and
the current capabilities and limitations of the company. This plan will align the company’s efforts to exploiting intrapreneurial opportunities as well as
entrepreneurial opportunities, depending on the company’s capabilities. The plan should reflect consideration of potential future impacts on these plans such as
changes in the economy, market position, technology innovation, or sociopolitical factors.
Specifically, the following critical elements must be addressed:
A. Entrepreneurial Opportunities: Develop a list of entrepreneurial opportunities outside the confines of the company you selected. Each opportunity in
your list should have supporting rationale based on your market domain evaluation and PEST analysis.
B. Entrepreneurial Assessment: Select one entrepreneurial opportunity from your list to assess. How viable is the opportunity? Your response should be
supported with evidence from your market domain evaluation and PEST analysis.
C. Trends: Evaluate key trends affecting the global business environment of your selected market domain. These could be geographic, political, or societal
trends, or they could be trends specific to your market domain.
D. Impact on Opportunities: Determine how these trends will impact the development of your selected intrapreneurial and entrepreneurial opportunities.
E. Impact on Sustainability: Determine how these trends will affect the sustainability of your selected company. Which trends could be used to improve
sustainable business operations?
Guidelines for Submission: Your paper must be submitted as an 8-10-page APA-style Word document with double spacing, not counting the cover page and
reference page. It must be in 12-point Times New Roman font, with one-inch margins and at least three authoritative sources cited in APA format.
Critical Elements Exemplary (100%) Proficient (90%) Needs Improvement (70%) Not Evident (0%) Value
Entrepreneurial
Opportunities
Meets “Proficient” criteria, and
response demonstrates keen
insight into relationship
between entrepreneurial
opportunities, market domain
evaluation, and PEST analysis
Develops list of entrepreneurial
opportunities with supporting
rationale based on market
domain evaluation and PEST
analysis
Develops list of entrepreneurial
opportunities, but rationale is
missing or is not based on
market domain evaluation and
PEST analysis
Does not develop list of
entrepreneurial opportunities
20
Entrepreneurial
Assessment
Meets “Proficient” criteria, and
response demonstrates keen
insight into relationship
between entrepreneurial
opportunities, market domain
evaluation, and PEST analysis
Accurately assesses viability of
selected entrepreneurial
opportunity, supporting
response with evidence from
market domain evaluation and
PEST analysis
Assesses viability of selected
entrepreneurial opportunity,
but with gaps in accuracy,
detail, or support
Does not assess viability of
selected entrepreneurial
opportunity
20
Trends Meets “Proficient” criteria, and
evaluation demonstrates
nuanced understanding of
trends in current global
business environment
Comprehensively evaluates key
trends affecting global business
environment of selected market
domain
Evaluates key trends affecting
global business environment of
selected market domain, but
evaluation is cursory or
inaccurate
Does not evaluate key trends
affecting global business
environment of selected market
domain
20
Impact on
Opportunities
Meets “Proficient” criteria, and
response demonstrates keen
insight into relationship
between opportunities and
trends in current global
business environment
Accurately determines how
trends will impact development
of selected intrapreneurial and
entrepreneurial opportunities
Determines how trends will
impact development of selected
intrapreneurial and
entrepreneurial opportunities,
but with gaps in accuracy or
detail
Does not determine how trends
will impact development of
selected intrapreneurial and
entrepreneurial opportunities
20
Impact on
Sustainability
Meets “Proficient” criteria, and
response demonstrates keen
insight into relationship
between sustainability and
trends in current global
business environment
Accurately determines how
trends will affect sustainability
of selected company and which
trends could be used to
improve sustainable business
operations
Determines how trends will
affect sustainability of selected
company and which trends
could be used to improve
sustainable business
operations, but with gaps in
accuracy or detail
Does not determine how trends
will affect sustainability of
selected company and which
trends could be used to
improve sustainable business
operations
15
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
5
Earned Total 100%

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