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Topic: The effect of Privacy concern on purchase behavior in ecommerce websites and companies

THEME 1The Impact of Awareness on Privacy Concern
Proposal 1a Awareness of the privacy problems and concerns by the consumer affect privacy concerns positively
Proposal 1b Awareness of the privacy problems and concerns by the consumers affect trust negatively

THEME 2 Ecommerce Companies’ Intention of Collecting and Using Private Information, Trust and Purchase Intention
Proposal 2a Collection and the use of consumers’ private information affect trust towards ecommerce websites and companies negatively
Proposal 2b Collection and the use of consumers’ private information affect purchase intention negatively

THEME 3The Effect of Trust on Purchase Intention
Proposal 3Consumers’ trust to ecommerce companies and websites affect purchase intention negatively by increasing willingness to share info

THEME 4The Impact of Reinforced Government Regulations on Trust, Privacy Concern and Purchase Intention
Proposal 4a Reinforced Government regulations and laws on data privacy affect consumer trust towards ecommerce companies and websites positively
Proposal 4b Reinforced Government regulations and laws on data privacy have a mediocre effect on privacy concerns
Proposal 4c Purchase Intention of consumers form ecommerce companies and websites increase by the Reinforced Government regulations and laws on data privacy

THEME 5The Effect of Privacy Concern on Purchase Intention
Proposal 5Privacy Concern affect purchase intention negatively in ecommerce

THEME 6 Privacy Concern Paradox
Proposal 6 Despite of all the privacy concerns and awareness by the consumers, they still use, make purchase andwillingly share personal data to ecommerce companies and websites

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