Topic: The impact of Branding

Description

Abstract 500 words
Introduction 500 words
A – The brand origins (talking about the brand history starting from ancient times 250 words will be enough for this section.
Why has the human chosen to design a mark or sign to shorten all their aims and resolutions in one sign?
B – Definition of Branding this is a very important part it should cover theory about branding why it essential to have a brand
– Definition of Branding
– Branding Personality
– Branding Experience
– What is the brand responsibility towards, company, products, community and the end-user?
– How can visual identity carrying a personality and speak to us?
This section should be around 1500 words

Chapter 2
Apple and Nike Branding
This section should cover each company individually
Begging of the company in a few hundred words

Logo design for each company
The reason behind choosing the current logo
Semiotically analysis
Evolution of the brand
Colours meaning

1500 words for this chapter

Chapter 3
McDonald’s
This section should cover the begging of the company in a few hundred words

Logo design for each company
The reason behind choosing the current logo
Semiotically analysis
Evolution of the brand
Colours meaning

1250 words for this chapter

A conclusion should be around 500
Please, the sources should be at least 15 books and 20 academic articles