Develop a plan for senior management to help increase the success of the IMC strategy. Conduct research to understand the actions that enhance success, any related challenges, and reasons for failure. A summary of your findings should be included in the report. Then, develop a recommended plan for the company (use the same organization you used in Week 3) to implement and evaluate an IMC campaign. Include recent trends in technology within your recommendations.
Support your plan with a minimum of five scholarly resources, at least three of which have been published in the last five years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
NOTE: Previous weeks are attached with professor feedback for reference. Also, there are 3 provided references.