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Your task is to advise and recommend a course of action based on the specified ethical lenses and facts as given. Below are the facts that Luke provides to you

Description

I am going to be attaching a few documents that entails the topic/task of this assignment. The file for assignment 2 is with comments from the graders, so it shows you what you needed to improve on. Please make sure the analyses sections is different from previous assignments.

1. #1 Is the document for Assignment 2

2. #2 Is the document from Assignment 3

Your goal is to analyze the 4 ethical theories in the analyses section and recommend the suitable theory for luke to follow in the conclusion.

Its similar to the previous assignments, but the only thing different is that you will have to re-write all the ethical theories again in the Analyses section. (I will be attaching links to where you could read about these theories ***PLEASE ONLY REFER TO INFORMATION OF A THEORY FROM THE LINKS PROVIDED.

**GOLDEN RULE THEORY**
https://www.evernote.com/shard/s66/client/snv?noteGuid=47f303ea-8567-4967-95d8-b25aede6e004&noteKey=bc1a628d914b232a&sn=https%3A%2F%2Fwww.evernote.com%2Fshard%2Fs66%2Fsh%2F47f303ea-8567-4967-95d8-b25aede6e004%2Fbc1a628d914b232a&title=The%2BGolden%2BRule

**Kant and Categorical Ethics — also known as Universal Ethics***
https://youtu.be/8bIys6JoEDw

**Aristotle and Virtue Ethics**
https://youtu.be/PrvtOWEXDIQ

**Utilitarianism**
https://youtu.be/-a739VjqdSI

^^^ These are the 4 links to the 4 ethical theories.
Assignment 3
Facts
         
 ABC Company intends to build an Adult Entertainment retail store. The project will cause a significant decrease in the property value of the surrounding land. The project manager is Luke. Owen, Luke’s brother, is among the people whose property value will be affected by the project.

Issues
         
The issue, in this case, is whether Luke should disclose to Owen the information on the proposed project and how it will affect the value of his land. Luke’s condition is likely to raise the issue of confidentiality and conflict of interest. The desire to protect his brother and the desire to remain committed to work is expected to cause a conflict of interest. Luke will be personally affected by whichever of the two available choices. If he elects to keep the project information from Owen, his decision is likely to affect their friendly-family relationship. If he decides to inform Owen, his decision is expected to cost him his job due to a violation of employment confidentiality clauses.

Options Available for Luke
           
The possible available solution for Luke is to appreciate that the project has significant ethical issues that require the management input before he can proceed. The understanding will allow him to discuss the matter with his supervisors. Addressing the issue with management would be aiming at finding an amicable solution for all the stakeholders. It could also include relocating the project or compensating the affected landowners. This approach will resolve Luke’s dilemma. Regardless of the eventual decision that the Company will make, his conscious will be at peace, knowing that he tried to settle the issues.

ANALYSIS – APPLICATION OF ETHICAL LENSES/THEROIES

Golden Rule
           
The Golden Rule is a moral concept believed by the significant World religions. The Golden Rule is written in the Bible under the gospel of Mathew. Chapter seven, verse twelve of the book of Mathew, provides that, “In everything, do to others what you would have them do to you…” The Biblical book of Leviticus provides a much better version where it states that “love thy neighbor as thyself.” The Hindu, Jews, Buddhist, Confucian, and Zoroastrian believed in the same concept but in a different version as follows, “don’t do to others what you wouldn’t want done to you.” (Encyclopaedia Britannica 2017)
         
The Golden Rule aims at ensuring that one puts into consideration how their conduct is likely to affect their neighbor. The golden rule theory is on the understanding that no one would wish harm on themselves. Therefore, people should similarly treat others the way they would want to be treated should they switch positions. This rule is relevant to ABC Company’s case in that the Company’s conduct will negatively affect their neighbors. If Owen were to utilize his land in a manner that diminishes the ABC Company’s land value, ABC would feel the agony that Owen is likely to experience.
           
The Golden rule aims at making people love and be mindful of the affairs of their neighbors. ABC Company ought to assess the impact of the project on the community. The reason why the land value will depreciate is likely because the project goes against the customs and traditions of the locals. Whether or not this presumption is correct, the reality is that the project will disrupt the way of life of the community. The Golden Rule would require ABC to be objective and only continue with the project if they would like the project were they in the same capacity as the community members like Owen.

Virtue Ethics
           
Aristotle coined virtue ethics. This theory requires one to consider ethical issues based on their character other than following some pre-determined ethical rules. Aristotle argued that a Virtuous person is that individual who does the right thing at the right time, in the right way, and the right amount to the right people (Crash Course 2016). Concerning the case at hand, virtue theory would expect that Luke takes the proper and timely action. Luke’s reaction would ensure that no harm is committed to the local landowners who include Owen.
           
According to Aristotle, the application of the Virtue theory is relevant, and it depends on the situation. It, therefore, means that Luke would be expected to put various factors into consideration in his quest to see that the project does not harm anyone. Luke will be required to determine whether he is capable of handling the issue by himself or whether he needs to find help from somewhere. Luke’s position might not influence the decision makers in the company. Attempts to criticize the project could cost his job. Such an attempt would be a brave but reckless. The action may end up causing a double harm of him losing his job and the depreciation of the value of his brother’s land. According to Aristotle, courage is not acting blindly but finding the right way to react. Luke could probably deal with the issue by convincing a much senior officer in the Company to talk on his behalf about his concerns.
           
Virtue theory also helps one to appreciate the right way to respond to ethical issues. For instance, it helps one to know how to deliver hard truths humanely and how to break bad news gently. A virtuous person also develops skills that allow them to offer criticism in a constructive manner. It is not outright that Luke’s attempts to convince the Company to consider the ethical issues that the project raises would work. In such a case, Luke should be prepared to break the bad news to Owen in a manner that is not soul-crushing. A virtuous person is identifiable from his character. Putting this in mind, Owen is likely to appreciate that Luke did all he could within his power to stop the project unsuccessfully. Such qualities would help remove the blame and feeling that Luke withheld the information from Owen so that he can safeguard his job.

Conclusion
         
Both the Golden Rule and the Virtue Theory are moral philosophies which emphasize that ethical standards should be an individual’s judgment on what is right. The two theories do not follow a set of moral rules but subject an individual to do what is right. Although Luke might not get material reward by being good, he would be happy with knowing that he tried to do the right thing. The Golden Rule does not make it a religious requirement for one to do good. Instead, it requires one to do treat someone the same way they would want to be treated. Virtue theory, on the other hand, calls people to do good to others but appreciates that our desires to do good should be limited to our capabilities. Luke would, therefore, deal with the issue affecting him by finding the best way he can to make management appreciate the negative impacts of the project that would affect the community. He would also develop the best method of communicating with Owen if his efforts turn futile.
           
Of the two theories, Virtue theory is the most applicable in Luke’s case. The Golden rule expects Luke to do good; in the case at hand, doing good is limited to his job description. That option is, therefore, not within Luke’s capabilities. Luke can decide to be virtuous, doing right, but to the extent of his ability. The Virtue theory would help him know how to address the issue with the management better and communicate with Owen at the right time.

Works Cited
Crash Course. Aristotle and virtue theory. Crash Course philosophy. [Video]. 6 Dec. 2016. Available at https://www.youtube.com/watch?v=PrvtOWEXDIQ. Accessed on 19 Oct. 2019
Encyclopaedia Britannica. Golden rule. Encyclopaedia Britannica. 1 May 2017. Available at https://www.britannica.com/topic/Golden-Rule. Accessed on 19 Oct. 2019
 

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